NATIVE ADVERTISING

01. Native Advertising

Native ads grab attention and connect with your audience effectively through seamless integration into content.

Connect with users in a more organic, natural way, without coming across as “salesy” or pushy. 

women reading sponsored content

WHY NATIVE ADVERTISING?

Brand Lift

Native ads blend in with the platform they are on, making them more engaging and less disruptive. They are tailored to the platform's user base, increasing positive sentiment and driving brand lift.

Stronger Engagement, Recall and Influence

Native ads work by engaging both hemispheres of our brain. Unlike display ads, they blend in with the content we are reading, causing us to pay closer attention and improve our recall of the ad. This increased engagement ultimately leads to a greater impact on our decision-making.

DEVICES

Desktop

Mobile

Tablet

FAQ FOR CONNECTED TV

Easily put, a connected TV is a TV set that is connected to the Internet. Usually, this connection is made through built-in capabilities like a Smart TV, or a Chromecast/ Roku / Apple TV streaming device that enable a standard TV to become a connected TV.