CONNECTED TV ADVERTISNG
01. CONNECTED TV
All the benefits of TV advertising but with more control over who sees your ads!
CTV allows you to serve your ads at the right time, to the right audience, the right number of times.
Why Connected TV?
Expand Reach & Engagement
Compared to a small laptop screen or mobile phone, CTV offers a more immersive and relaxed ad experience and typically delivers significantly higher completion rates than computer/laptop or mobile viewing.
Premium Inventory
Run ads along popular TV shows and movies, in front of engaged audience, during prime time hours.
High Completion Rate
CTV is a natural large screen experience that results in high ad viewability.
CONNECTED TV DEVICES
Streaming Devices
Chromecast, Roku, Apple TV
Smart TV
FAQ FOR CONNECTED TV
Easily put, a connected TV is a TV set that is connected to the Internet. Usually, this connection is made through built-in capabilities like a Smart TV, or a Chromecast/ Roku / Apple TV streaming device that enable a standard TV to become a connected TV.
Absolutely. Connected TV advertising provides excellent opportunities for local businesses to target specific geographic areas and reach local audiences. This makes it an effective and affordable option for localized marketing efforts.
Connected TV advertising allows advertisers to reach a more targeted audience by leveraging data and digital capabilities. Unlike traditional TV advertising, it operates over the internet, providing greater flexibility and personalized targeting.
Yes, connected TV advertising enables precise audience targeting based on factors such as age, location, interests, and viewing behavior. This allows advertisers to tailor their campaigns to specific demographics for more effective results.
